Preparing for Canada’s New Anti-Spam Legislation

Are your email practices compliant with the Canadian anti-spam law? Bill C-28 affects commercial emails that are either sent from or opened in Canada – and contains much stricter regulations than current US CAN-SPAM laws. Learn what you need to do to comply, now.

David Fowler, Act-On Chief Privacy and Deliverability Officer and Sophia Jacobson, Act-On Deliverability Services Manager will provide an overview of what marketers need to know about this new law and discuss compliance issues.

Topics will include:

Overview of C-28, new Canadian anti-spam law
How Canadian law differs from US law
What marketers should do in order to comply

David Fowler
Chief Privacy and Deliverability Officer
Act-On Software

Sophia Jacobson
Deliverability Services Manager
Act-On Software

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About Act-On Software

Act-On Software’s integrated marketing automation suite is the foundation of successful marketing programs, from simple and direct, to sophisticated and globally executed campaigns. Act-On is a cloud-based marketing platform that enables marketers to tie inbound, outbound and nurturing programs together in a single dashboard. Scalable and intuitive, Act-On supports sales as well as marketing and is fast to implement, easy to use, and powerful.
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