From Facebook and Twitter to blogs and videos, social media has become part of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers.A marketer’s best course of action is to demonstrate a return on investment. In this informative whitepaper, you'll learn how to:
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Act-On Software's cloud-based integrated marketing platform is rapidly becoming the foundation for successful marketing departments in organizations of all sizes. Act-On's highly intuitive user interface, complete online marketing tool set and affordable pricing have enabled the adoption of marketing automation technologies without dedicated IT support. www.act-on.com