The Revenue Connection: Linking Content Marketing to Sales Results

The Revenue Connection: Linking Content Marketing to Sales Results Thursday, April 18th 10:00 am PT / 1:00 pm ET Developing an effective strategy comes through asking the right questions: How do you use content to generate sales? What's the secret to using content to effect conversion and drive better qualified leads through your pipeline? Join Gleanster Principal Analyst Ian Michiels for answers to these questions, and a closer look at exactly how and why content marketing drives measurable returns for Top Performing organizations. You’ll learn: How to differentiate your content from your competitors' How Top Performing organizations are using inbound marketing in 2013 How to measure the return on content marketing efforts and optimize results along the way Understand the cause-and-effect relationship between content and sales Register for this complimentary webinar today!		Ian Michiels Principal Analyst Gleanster

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About Act-On Software

Act-On Software's cloud-based integrated marketing platform is rapidly becoming the foundation for successful marketing departments in organizations of all sizes. Act-On's highly intuitive user interface, complete online marketing tool set and affordable pricing have enabled the adoption of marketing automation technologies without dedicated IT support.
www.act-on.com

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