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Best Practices in Segmentation

 


Learn how powerful the creation of dynamic content using dynamic segmentation can be. Deep insight into behavioral activity history, plus detailed segmentation, feeds an automated marketing program that provides busy marketing teams key benefits:

  • Stronger customer and prospect relationships through relevant personalization
  • Higher email open and click-through rates
  • Increased sales, and enhanced ROI
  • Valuable time savings


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About Act-On Software

Act-On is a multi-channel marketing automation platform that is rapidly becoming the new foundation for successful marketing departments. Act-On is a cloud-based solution that features an integrated marketing suite that is fast to implement, easy to use and powerful.
www.act-on.com/solutions/enterprise

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