Buyer Personas:
The Five Insights Every Marketer Needs to Nail

Tuesday, July 2nd 11:00 am PT / 2:00 pm ET

Marketers need deep buyer insights to identify their target customers and determine the best way to persuade them. The key to success is a conversation that probes for insights, because your buyer’s first answer is always the one you already know.

Join Adele Revella and Atri Chatterjee as they discuss tips for uncovering your prospects’ buyer personas:

• Why the usual approaches – conducting surveys or focus groups – won’t reveal the insights you need
  
• The secrets marketers can learn through unscripted, agenda-driven conversations with buyers
  
• How to leverage these insights to build competitive messaging, content and campaigns
  

Register today for this complimentary webinar!