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Buyer Personas:
The Five Insights Every Marketer Needs to Nail

Tuesday, July 2nd 11:00 am PT / 2:00 pm ET

Marketers need deep buyer insights to identify their target customers and determine the best way to persuade them. The key to success is a conversation that probes for insights, because your buyer’s first answer is always the one you already know.

Join Adele Revella and Atri Chatterjee as they discuss tips for uncovering your prospects’ buyer personas:

  • Why the usual approaches – conducting surveys or focus groups – won’t reveal the insights you need
  • The secrets marketers can learn through unscripted, agenda-driven conversations with buyers
  • How to leverage these insights to build competitive messaging, content and campaigns

Register today for this complimentary webinar!

 
 Adele Revella
President
Buyer Persona Institute
 
Atri Chatterjee
CMO
Act-On Software 
First Name* Last Name*
E-mail Address* Phone*
Company* Title*
Country*
Employees*
 
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About Act-On Software

Act-On Software's cloud-based integrated marketing platform is rapidly becoming the foundation for successful marketing departments in organizations of all sizes. Act-On's highly intuitive user interface, complete online marketing tool set and affordable pricing starting at just $500/month have enabled the adoption of marketing automation technologies without dedicated IT support.
www.act-on.com

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