Best Practices for a Lead Management Strategy
Your 6-Step Guide to Better Lead Management
Bring order and efficiency to your customer acquisition and top-of-funnel marketing efforts. This whitepaper discusses the importance of strategic lead management factors, including: defining your lead-flow process, building buyer personas and persona-specific content, the importance of monitoring feedback, and more.
With a well-executed strategy, you will experience:
Act-On Software’s integrated marketing automation suite is the foundation of successful marketing programs, from simple and direct, to sophisticated and globally executed campaigns. Act-On is a cloud-based marketing platform that enables marketers to tie inbound, outbound and nurturing programs together in a single dashboard. Scalable and intuitive, Act-On supports sales as well as marketing and is fast to implement, easy to use, and powerful.