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Best Practices for a Lead Management Strategy

Your 6-Step Guide to Better Lead Management

Bring order and efficiency to your customer acquisition and top-of-funnel marketing efforts. This whitepaper discusses the importance of strategic lead management factors, including: defining your lead-flow process, building buyer personas and persona-specific content, the importance of monitoring feedback, and more.

With a well-executed strategy, you will experience:

  • Lower new customer acquisition costs
  • Reduced time spent in the funnel
  • Alignment in sales and marketing
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About Act-On Software

Act-On Software’s integrated marketing automation suite is the foundation of successful marketing programs, from simple and direct, to sophisticated and globally executed campaigns. Act-On is a cloud-based marketing platform that enables marketers to tie inbound, outbound and nurturing programs together in a single dashboard. Scalable and intuitive, Act-On supports sales as well as marketing and is fast to implement, easy to use, and powerful.
www.act-on.com

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