Forrester Wave™: Lead-to-Revenue Management Platform Vendors
With the rapid growth of the Marketing Automation industry over the past several years, marketers have a growing number of viable options to choose from for lead-to-revenue management
If you’re a Marketing Automation user, or if you’re in the process of evaluating vendors, then Forrester’s recently released report on lead-to-revenue management vendor is a must-read.
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Act-On Software’s integrated marketing automation suite is the foundation of successful marketing programs, from simple and direct, to sophisticated and globally executed campaigns. Act-On is a cloud-based marketing platform that enables marketers to tie inbound, outbound and nurturing programs together in a single dashboard. Scalable and intuitive, Act-On supports sales as well as marketing and is fast to implement, easy to use, and powerful.