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Forrester Wave™: Lead-to-Revenue Management Platform Vendors

With the rapid growth of the Marketing Automation industry over the past several years, marketers have a growing number of viable options to choose from for lead-to-revenue management

If you’re a Marketing Automation user, or if you’re in the process of evaluating vendors, then Forrester’s recently released report on lead-to-revenue management vendor is a must-read.

Key Findings:

  • Marketing Automation is powering a B2B marketing transformation
  • Marketers need to be diligent in finding a “right-sized” marketing automation solution
  • Act-On identified as a leader for Large Enterprises and for Small Marketing Teams
 

Forrester Wave Report


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About Act-On Software

Act-On Software’s integrated marketing automation suite is the foundation of successful marketing programs, from simple and direct, to sophisticated and globally executed campaigns. Act-On is a cloud-based marketing platform that enables marketers to tie inbound, outbound and nurturing programs together in a single dashboard. Scalable and intuitive, Act-On supports sales as well as marketing and is fast to implement, easy to use, and powerful.
www.act-on.com

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