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Every year, no matter what study you read, demand generation is at the top of the list of problems that marketers can’t seem to overcome. The reason? Most demand generation is addressed from a tactical perspective, not a strategic perspective.
Jay Hidalgo, founder of Demand Gen Coach, will address the three foundational building blocks that will accelerate demand generation. He'll discuss each “block” and give practical tips on how to start building these strategic pieces into your demand generation process.
In this webinar, you will:
- Learn the importance of knowing your buyer, and what you can do to obtain information about them
- Understand what the buying process is, and how developing it will enhance demand generation
- Find out how to develop the right content that will move your buyers through the buying cycle
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Jay Hidalgo
Founder
Demand Gen Coach
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