Aligning sales and marketing is worth the trouble: Highly aligned organizations achieve an average of 32% annual revenue growth while less well-aligned companies reported an average 7% decline in revenue.
So you want to learn how to create a highly aligned sales and marketing team? No problem. With this toolkit you’ll learn where to start, how to align team goals, and get a blueprint for implementing long-term lead scoring and lead nurturing programs that will deliver more leads, shorter sales cycles, higher close ratios, and boost your bottom line.
This toolkit will give you a clear methodology for evaluating your current sales and marketing processes, establishing common metrics, creating buyer profiles, objectives, and more.