Your company probably spends a lot of time and money generating leads, but how many of those result in closed deals? According to SiriusDecisions, 70% of the qualified leads that make it to sales get disqualified or discarded at some point. Here’s the catch: Up to 80% of those “dead end” prospects will ultimately go on to buy from you – or from a competitor – within 24 months.
Lead nurturing is the process B2B marketers use to build relationships with these prospects – even when they’re not yet ready to buy – in order to win their business when they are ready to buy.
With this toolkit, you’ll learn about the lead marketing lifecycle, lead nurturing segmentation, automated email programs, and lead scoring. We’ll give you a blueprint for implementing long-term lead nurturing programs that will deliver more leads and higher close ratios.