Hi there, you’re just 15 minutes from mastering lead scoring!

Toolkit: Lead Scoring and Segmentation

STEP 1: Watch the Video:

Key Takeaways:

In this video, you'll gain a clear methodology for launching a lead scoring and segmentation program. We'll cover:

Demographic, persona, and behavioral segmentation
What, why, and how to collect data for each layer
Segmentation tactics for marketing messages

LENGTH: 13 minutes

STEP 2: Download Your Resources

Guide: Lead Management Strategy

Learn how to develop a comprehensive lead management strategy to maximize value, increase conversions, and bring order & efficiency to the marketing funnel.

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Guide: Best Practices in Segmentation

You can improve your marketing by targeting campaigns to segments, rather than blasting the same campaign out to all prospects. Learn how with this guide.

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Guide: Creating Your Buyer Personas

Not sure where to start with your buyer personas? This quick guide contains a list of probing questions to ask in customer interviews, and a sample buyer persona.

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STEP 3: Get Support & Connect With Your Peers

Need advice on lead segmentation and scoring? The Act-On community is here to chat, discuss, and offer support. Connect with the Act-On community to ask questions and network with others tackling this subject.