As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers. Traditional demographics are failing as a method for identifying likely buyers, so how do modern marketers keep up? Access this toolkit to explore the world of lead scoring and behavioral segmentation including:
The resources in this toolkit will give you a clear methodology for implementing a lead scoring program to identify and target likely buyers. You’ll get a How-to video, along with downloadable resources and templates to help you get started.