Act-On Marketing Automation

What Sales Should Really Expect from Marketing Automation

Learn what and how sales can expect to benefit from a marketing platform.

More About This Whitepaper

Marketing automation is a tool for optimizing the path to revenue. Learn what and how sales can expect to benefit from a marketing platform.

This Gleanster Deep Dive illustrates how Top Performing companies use marketing automation, and how when using a platform, the sales team can:

  • Expect a 2x higher bid-to-win ratio for the 20% highest performing sales reps
  • Expect an average of 1.5x higher revenue year-over-year
  • Expect a lower quantity, but higher quality, of leads
  • Expect sales rep to use CRM more
  • Expect marketing to be just as accountable as sales