Act-On Marketing Automation

What Sales Should Really Expect from Marketing Automation

Learn what and how sales can expect to benefit from a marketing platform.

More About This Whitepaper

Marketing automation is a tool for optimizing the path to revenue. Learn what and how sales can expect to benefit from a marketing platform.

This Gleanster Deep Dive illustrates how Top Performing companies use marketing automation, and how when using a platform, the sales team can expect:

  • A 2x higher bid-to-win ratio for the 20% highest performing sales reps
  • An average of 1.5x higher revenue year-over-year
  • A lower quantity, but higher quality, of leads
  • Sales rep to use CRM more
  • Marketing to be just as accountable as sales