More About This On-Demand Session

According to a variety of latest studies, using real-time marketing (RTM) strategies increases customer’s interest and positivity about your brand, grows the number of recommendations, and heightens purchase consideration. RTM seems like a new phenomenon. The reality, however, is that it is nothing new. It is a way of thinking that goes to the heart of your brand’s values and creates human and meaningful conversation with consumers. RTM is about raising awareness, creating demand, and furthering the brand’s mission through connecting with right customers, in the right place, at the right time, through relevant content.

What is different are the channels marketers are using to connect with customer, as well as customers’ expectations of immediacy of response. What is different is the amount of digital noise that is increasing every year. To stand out from that noise, marketers need to be responsive, flexible, and creative like never before. In this webinar, Ekaterina Walter will present the data, the examples, and do’s and don’ts of real-time marketing.

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