Companies that invest in a sound content marketing plan generate 67% more leads than their competitors. Creating and distributing great content that improves the customer experience and generates qualified leads can be difficult, so we created this eBook to help you get started or improve your existing processes.
In this eBook, you'll learn how to:
- Develop accurate and effective buying personas
- Audit your content to determine strengths and gaps
- Map your content to each stage of the customer lifecycle
- Develop a comprehensive content marketing plan