Act-On Marketing Automation

Best Practices for a Lead Management Strategy


Your 6-Step Guide to Better Lead Management

More About this Whitepaper


Bring order and efficiency to your customer acquisition and top-of-funnel marketing efforts. This whitepaper discusses the importance of strategic lead management factors, including: defining your lead-flow process, building buyer personas and persona-specific content, the importance of monitoring feedback, and more.

With a well-executed strategy, you will experience:

  • Lower new customer acquisition costs
  • Reduced time spent in the funnel
  • Alignment in sales and marketing