When Marketers Buy Technology | Act-On

When Marketers Buy Technology

Issues, Obstacles, and Solutions

More About this Whitepaper

Marketing automation is not a commodity; every system is different. This makes buying marketing technology unlike any other purchase a marketer can make, with unique pitfalls and risks.

With David Raab’s new paper, you can learn how to avoid the most common mistakes marketers make as they evaluate and purchase technology – and read about the 8 Best Practices for Buying Marketing Technology.

The whitepaper covers:

  • Defining your business goals & requirements
  • Narrowing down vendors
  • Looking beyond just features
  • Planning for deployment
  • And more!