A company's sales and marketing teams often have a complex relationship. Both sides realize that they need to work together in order to meet their demand and revenue goals, however according to a study from Forrester only 8% of companies say they have tight alignment between sales and marketing. And alignment is a misnomer considering the steps these teams need to take in order to truly work together.
Join Jay Hidalgo and Bill Golder, as they discuss why alignment just isn’t cutting it anymore, and how integration is the key to Sales and Marketing achieving mutual success.
Marketing, Sales and Business Coach
Principal and CEO
Slingshot Growth Partners