An overwhelming 68% of digital marketers rate A/B testing capabilities as having the greatest impact on their email marketing efforts. Testing is essential for optimizing digital marketing campaigns, delivering more personalized customer experiences, and driving more revenue while growing your business.
In this eBook, you’ll learn:
- The difference between A/B Testing vs. Multivariate Testing
- Tips for getting the most out of your A/B testing methods
- Best practices and innovative techniques for A/B testing
- Real-world examples of A/B testing success