More About This On-Demand Session

With near-ubiquitous access to all the world’s information in the palm of their hands (or behind the click of a mouse), today’s self-educating buyers can cloak themselves in anonymity, conducting extensive pre-purchase research online without ever revealing their interest and intent to eager Sales and Marketing teams. It’s become such a widespread challenge, in fact, over 70% of buyers enter the purchase funnel (for both B2B and B2C purchases) before appearing on a seller’s radar. This has created an entirely new dynamic in which companies must "tell" — not deliver a hard-sell — in order to engage with in-market consumers.

In this webinar, we'll guide you through the world of Content Selling, where smart marketers can create and distribute helpful content designed to identify self-educating buyers, nurture them through the purchase funnel and, ultimately, convert them into customers.

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