September 28th, 10am PDT | 1pm EDT
How are you adapting to the personalization push?
In this 30-minute webinar, you'll hear from Andy Zimmerman, CMO of Evergage - an Act-On customer and integration partner, in addition to Karra Hendrix, Product Marketing Manager at Act-On Software. They’ll discuss the trends in personalization, why it's important for brands to start adopting, and how Adaptive Journeys™ are helping customers bring more personalized experiences with marketing automation.
So what’s the real personalization payoff? According to a 2017 study from Researchscape International, the top benefits to marketers include:
Want to drive similar results for your organization? In this session, you can expect to learn how to:
PRESENTERS
Andy Zimmerman
CMO of Evergage
Karra Hendrix
Product Marketing Manager of Act-On Software
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