The Path to Personalization: 12 Ways to Engage Your Prospects

September 28th, 10am PDT | 1pm EDT

How are you adapting to the personalization push?

In this 30-minute webinar, you'll hear from Andy Zimmerman, CMO of Evergage - an Act-On customer and integration partner, in addition to Karra Hendrix, Product Marketing Manager at Act-On Software. They’ll discuss the trends in personalization, why it's important for brands to start adopting, and how Adaptive Journeys™ are helping customers bring more personalized experiences with marketing automation.

So what’s the real personalization payoff? According to a 2017 study from Researchscape International, the top benefits to marketers include:

63% see an increase in conversion rates
57% see an increase in visitor engagement
61% achieve improved customer experiences

Want to drive similar results for your organization? In this session, you can expect to learn how to:

Create tailored, relevant web experiences for your prospects
Boost web conversions through adaptive, industry-specific content
Send emails that are personalized to the individual

PRESENTERS

Andy Zimmerman
CMO of Evergage

Karra Hendrix
Product Marketing Manager of Act-On Software