Learn Scoring & Segmentation in 15 Minutes

As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers. Traditional demographics are failing as a method for identifying likely buyers, so how do modern marketers keep up? Access this toolkit to explore the world of lead scoring and behavioral segmentation including:

• Three layers of segmentation: demographics, personas, and behavior
• What, why, and how to collect data for each layer
• Identifying likely buyers with a Lead Scoring program.
• Segmentation tactics for highly targeted marketing messages

The resources in this toolkit will give you a clear methodology for implementing a lead scoring program to identify and target likely buyers. You’ll get a How-to video, along with downloadable resources and templates to help you get started.

What's Included in the Kit?

1. Best Practices Video

2. Downloadable Resources

3. Community Support