More About This Whitepaper

Buyers trust friends, colleagues, and advocates far more than they trust a company’s marketing message. They’re way more likely to make a purchase because of a recommendation than a banner ad.

So, how do you find and leverage social influencers to promote your marketing messages and brand?

This whitepaper includes best practices and tips for social influencer marketing. You’ll learn:

• The 4 key components of Influencer Marketing
• Social influence core metrics: reach, resonance, & relevance
• Attracting influencers to your product or service
• Incorporating social influencers into your greater social strategy