Act-On Marketing Automation

On-Demand Webinar:

The Email Idea Book: 5 Futuristic Email Tactics You Can Implement Today

More About This On-Demand Session

Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it's moving fast, and most email programs are only scratching the surface of possibilities. The tools and techniques available today have allowed top marketers to hone this channel into a more personalized, nurturing and interactive marketing channel. Are you using those new adaptations to gain an evolutionary edge on your competition?

The good news: you don't have to have a goliath budget or be a prodigy coder to implement some genuinely cool email programs. Join us to learn how you can use today's evolved email strategies to deliver better results than ever, including:

  • Behavior-based email triggers
  • Automated email drip programs to cultivate online relationships
  • Adding the "whizzy" stuff - cinemagraphs, embedded media, and interactive features
  • Responsive design - why it's under-used, and why you need it
  • Hyper-targeting with dynamic content