When Marketers Buy Technology
Issues, Obstacles, and Solutions
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Marketing automation is not a commodity; every system is different. This makes buying marketing technology unlike any other purchase a marketer can make, with unique pitfalls and risks.
With David Raab’s new paper, you can learn how to avoid the most common mistakes marketers make as they evaluate and purchase technology – and read about the 8 Best Practices for Buying Marketing Technology.
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