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If a picture is worth a thousand words, imagine how many words a video is worth. And yet, too many SEO teams are ignoring the power of video, images, and infographics when executing their SEO strategy.
Google, Bing, and the other search engines are increasingly personalizing results based on topics as well as the preferences of searchers to focus on visual results. That means an image or video link can draw the lion’s share of the clicks. Why give your competition those clicks when you can get them for yourself? Similarly PDFs, PowerPoint files, and even Word documents can rank well in certain situations. If you aren’t using all your digital assets for SEO, you are missing opportunities.