About this Webinar:

Join guest speaker, Peter O’Neill of Forrester Research, as he shares a marketing automation love story. From this webinar you‘ll understand:

• What to look for and what to expect when selecting a marketing automation vendor
• How marketing automation can help you embrace an engagement-marketing model
• What distinguishes an EU company’s marketing efforts from that of a North American company

Peter will also share Forrester’s latest survey data about how European marketers are investing in marketing process improvement and automation to address engagement at all stages of the marketing lifecycle.

You’ll also hear from Aziz Musa, CEO of Forbidden Technologies, an Act-On Marketing Automation customer who has successfully crossed the chasm from standalone email to marketing automation … and the love story they have created.

Join us on Tuesday, December 8th at 8am EST / 1pm GMT to learn:

• How to Date: Discovering marketing automation love
• How to Asses Character: Embracing engagement-marketing over email campaigning
• When to Commit: A look at EU investment in automation