Rethink Marketing

As marketing’s role grows and its responsibilities continue to evolve, measuring success becomes increasingly complex. To account for their impact on customer experience and business results, marketing teams must understand and influence the full buyer journey. As a result, top-performing CMOs are allocating more time and resources not just toward demand generation, but across the entire customer lifecycle.

Join Act-On CMO, Kevin Bobowski, and guest speaker VP & Principal Analyst at Forrester, Laura Ramos, on May 12th at 10 AM PT | 1 PM ET to learn how best-in-class marketers keep their organizations relevant by focusing on the full customer journey, from building brand equity to driving demand to expanding customer relationships and creating advocacy.

During this webinar we’ll cover:

The evolution of the buyer’s journey and how best-in-class marketers are adapting to these changes in purchase behavior
What marketers need to do to help their firms achieve compounding, sustainable growth in light of this change
How marketing leaders should allocate resources across the customer’s lifetime to achieve this growth profile
Which priorities and KPIs CMOs should focus on to create and sustain lifelong customer relationships

About the Speakers:

Kevin Bobowski

As the CMO, Kevin leads the go-to-market strategy and pipeline marketing, as well as the teams responsible for developing highly integrated marketing campaigns and demand generation programs across the globe. Kevin is a recognized marketing technology executive with a proven track record of building successful go-to-market strategies and demand generation programs for industry leading companies.

Prior to Act-On Software, Bobowski held leadership positions at Offerpop and ExactTarget, where he led the go-to-market strategy that helped fuel ExactTarget’s growth through IPO.

Bobowski has a Bachelor of Arts in Accounting from Michigan State University and a Master of Business Administration from Wake Forest University.

Laura Ramos

Laura Ramos serves B2B Marketing Professionals. She is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry, and product marketing; demand management; and social media.

Her research addresses the marketing organizational structure, skills, technology, process, and customer experience concerns that top marketers need to understand and integrate into programs that address ongoing evolution in buyer behavior, markets, channels, and competition.

Laura holds an MBA from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a B.S. in mechanical engineering from Stanford University