Rethink Marketing

They say to expect the unexpected, but what do you do when the unexpected happens?

Rick Neiman, Global Director of Digital Marketing at Avery Dennison, adopted marketing automation for lead generation and nurturing, but quickly unearthed new ways of leveraging the technology across the organization with bigger benefits beyond acquisition.

Join us on August 4th at 11AM PT / 2PM ET, as Rick and Kevin Bobowski, CMO of Act-On, share how Avery Dennison uses marketing automation to handle everything from reactive to proactive, outbound to inbound, and acquisition to retention.

In this presentation, you’ll be introduced to (5) unintended consequences that have empowered Rick's company to rethink its approach to marketing. These include strategies for engaging buyers, retaining customers, crafting a more targeted go-to-market, and new insights into what is driving results.

About the Speakers:

Kevin Bobowski

As the CMO, Kevin leads the go-to-market strategy and pipeline marketing, as well as the teams responsible for developing highly integrated marketing campaigns and demand generation programs across the globe. Kevin is a recognized marketing technology executive with a proven track record of building successful go-to-market strategies and demand generation programs for industry leading companies.

Prior to Act-On Software, Bobowski held leadership positions at Offerpop and ExactTarget, where he led the go-to-market strategy that helped fuel ExactTarget’s growth through IPO.

Bobowski has a Bachelor of Arts in Accounting from Michigan State University and a Master of Business Administration from Wake Forest University.

Rick Neiman

Rick is the Global Director of Digital Marketing for Avery Dennison Corporation and his career has included marketing leadership positions in both startup and Fortune 500 companies, where he’s experienced every aspect of digital and traditional marketing.

For the past 13 years, he has been at Avery Dennison, the leading manufacturer of pressure sensitive materials. During his tenure, Rick has held marketing leadership positions including Marketing Director for Variable Information Labeling, Durable Goods Labeling and for the past 6 years as Global Director of Digital Marketing for the Materials Group World Wide.

In his current role, Rick has initiated a global digital marketing organization for the Materials Group World Wide, achieving significant gains through demand generation and tracking. This was done by developing an integrated digital marketing system consisting of a content-focused interactive website, an automated marketing platform, and a centralized Salesforce.com CRM system for the global commercial teams.